The rise of AI-generated content threatens the viability of independent journalism.

ARTIFICIAL INTELLIGENCE



The brief titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis highlights several growing risks.

AI is accelerating the spread of disinformation, hate speech and polarising content, while advertising revenue continues to fund online material – regardless of its quality or accuracy.

At the same time, a lack of transparency in how AI-driven advertising systems work is raising concerns about fraud and inefficiency.

The rise of AI-generated content also threatens the viability of independent journalism, the report notes, warning that declining trust in digital environments is already undermining the effectiveness of ad campaigns.

The brief stresses that these are not only societal concerns but direct business risks. As audiences lose trust in the platforms where ads appear, engagement drops and returns on investment decline.

“Brands are under pressure to move fast on AI, but doing so without guardrails risks undermining the very environments their marketing depends on,” “This is not about slowing innovation – it’s about making sure it works for business and society.” said Harriet Kingaby of the Conscious Advertising Network – a global coalition advancing responsible advertising.


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