World Press Freedom Day

  The UN briefing titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis  calls on policymakers to align governance frameworks for AI and advertising with international standards on information integrity , and to work with industry and civil society to improve transparency . For advertisers, it recommends demanding greater visibility across AI supply chains , prioritizing quality media environments and using financial leverage to push platforms towards creating stronger safeguards for users and consumers . Evidence cited in the brief suggests that improving transparency in media buying can deliver double-digit gains in advertising performance – underscoring that responsible practices can also align with good business.

The brief titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis highlights several growing risks . AI is accelerating the spread of disinformation , hate speech and polarising content, while advertising revenue continues to fund online material – regardless of its quality or accuracy. At the same time, a lack of transparency in how AI-driven advertising systems work is raising concerns about fraud and inefficiency. The rise of AI-generated content also threatens the viability of independent journalism , the report notes, warning that declining trust in digital environments is already undermining the effectiveness of ad campaigns . The brief stresses that these are not only societal concerns but direct business risks . As audiences lose trust in the platforms where ads appear , engagement drops and returns on investment decline. “Brands are under pressure to move fast on AI, but doing so without guardrails risks undermini...

  With spending on advertising topping $1 trillion a year worldwide , the United Nations on Wednesday highlighted the untapped power of major brands to shape the future of Artificial Intelligence , warning that a failure to act could deepen a global information integrity crisis. In a new brief titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis , the Department of Global Communications and the Conscious Advertising Network caution that unchecked AI adoption in advertising is accelerating risks across the whole digital information ecosystem . The brief notes that the advertising industry sits at the centre of how information flows online , with its spending decisions influencing which content is produced, amplified and monetised . As AI tools become embedded in media buying and content generation, those dynamics are intensifying. “Advertising funds the systems that help shape what people see, trust and believe....