The rise of AI-generated content threatens the viability of independent journalism.
The brief titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis highlights several growing risks . AI is accelerating the spread of disinformation , hate speech and polarising content, while advertising revenue continues to fund online material – regardless of its quality or accuracy. At the same time, a lack of transparency in how AI-driven advertising systems work is raising concerns about fraud and inefficiency. The rise of AI-generated content also threatens the viability of independent journalism , the report notes, warning that declining trust in digital environments is already undermining the effectiveness of ad campaigns . The brief stresses that these are not only societal concerns but direct business risks . As audiences lose trust in the platforms where ads appear , engagement drops and returns on investment decline. “Brands are under pressure to move fast on AI, but doing so without guardrails risks undermini...
