Align governance frameworks for AI and advertising with international standards on information integrity.

 

AI in advertising risks fuelling misinformation crisis



The UN briefing titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis calls on policymakers to align governance frameworks for AI and advertising with international standards on information integrity, and to work with industry and civil society to improve transparency.

For advertisers, it recommends demanding greater visibility across AI supply chains, prioritizing quality media environments and using financial leverage to push platforms towards creating stronger safeguards for users and consumers.

Evidence cited in the brief suggests that improving transparency in media buying can deliver double-digit gains in advertising performance – underscoring that responsible practices can also align with good business.
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