Align governance frameworks for AI and advertising with international standards on information integrity.
The UN briefing titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis calls on policymakers to align governance frameworks for AI and advertising with international standards on information integrity , and to work with industry and civil society to improve transparency . For advertisers, it recommends demanding greater visibility across AI supply chains , prioritizing quality media environments and using financial leverage to push platforms towards creating stronger safeguards for users and consumers . Evidence cited in the brief suggests that improving transparency in media buying can deliver double-digit gains in advertising performance – underscoring that responsible practices can also align with good business.