Media Viability in Question.

World Press Freedom Day 2025 Conference



AI offers media outlets tools to increase efficiency through task automation, helping newsrooms meet growing demands and remain competitive. However, the financial sustainability of media is becoming more fragile as generative AI platforms repurpose journalistic content without proper compensation, diverting revenue from independent outlets to digital platforms and to AI actors. Among the issues being discussed is fair remuneration for content used by AI systems, with copyright enforcement mechanisms and fair revenue-sharing models. Media outlets are facing how to balance AI use with maintaining good practices and audience trust and engagement. Many have issued codes of conduct stressing respect for audience data, content authenticity, AI use disclosure, transparency, and information integrity.

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