MEDIA VIABILITY AND PUBLIC TRUST.




The developments described complement other issues related to journalism under digital siege. More transparency by Internet companies such as in the use of “ad tech” could help news media with viability issues, as well as with their negotiations for a share in the revenues that are generated through online news appearing on their platforms. 



Greater transparency, and better privacy protection, would also advance accountability of the Internet companies, and enhance public understanding of the online ecosystem. In turn, this could lead to greater trust that digital communications do justice to availing reliable content such as free and professional journalism.






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